Help customers find your brand on Google and in AI answers.
The Eleven Marketing GEO Method is a four-step approach that combines search engine optimization (SEO), generative engine optimization (GEO), and AI visibility tracking.
It helps businesses improve their visibility on Google Search and make accurate brand information easier for AI platforms to find, understand, and cite. The method was developed by Eleven Marketing, an SEO and GEO agency based in Rome.
We start by checking how your brand appears in Google AI Overviews and tools such as ChatGPT, Gemini, and Perplexity. We then clarify your brand information, improve content around customer questions, and track mentions and citations over time.
The Eleven Marketing GEO Method follows four steps, from analyzing how AI platforms describe your brand to tracking mentions and citations over time.
We test the questions your potential customers ask when they look for a business like yours. We record whether your brand appears, how accurately it is described, which sources are cited, and which competitors are mentioned. This gives us a baseline for future checks.
We make it clear who you are, what you offer, and how your services relate to one another. We align key facts across your website and public profiles, improve internal links, and add or refine structured data where appropriate.
We create or improve content that answers real customer questions. Depending on what buyers need, that can mean a practical guide, a service comparison, or a case study backed by evidence.
We repeat the same set of questions at regular intervals. We track how often your brand is mentioned, how often your website is cited, and whether the answers describe your business accurately. We use those findings to decide what to improve next.
Imagine a homeowner asks an AI assistant, “Which companies install solar panels in Rome?” If your business is missing from the answer, we review how clearly your site explains where you work, what you install, and which projects show your experience. We then repeat the test to see whether your brand appears and which sources the assistant cites.
SEO helps people discover your pages through search results. GEO helps AI platforms find and use accurate information about your business when they generate answers. Both benefit from a crawlable website, clear service information, and content grounded in real expertise.
If you run a business, an online store, or a professional practice, we can help you assess what AI platforms say about your brand and identify where to start.
