ELEVEN MARKETING: History, Mission and Values

A Rome-based agency for SEO, GEO, AI visibility, and business development.

Elio Castellana founded Eleven Marketing in 2011 to help businesses and professionals reach new customers and develop new markets. Our work began with marketing and business development. Today, it also includes search engine optimization (SEO), generative engine optimization (GEO), and AI visibility to help brands get found on Google and in AI-generated answers.

Our Story

In 2002, I wrote my first marketing plan for Virtus Club, a fitness center: that project taught me how much easier it is for a business to explain what it offers once it knows who it wants to reach.

Rugby taught me what it takes to work toward a goal as a team. I played on the right wing and wore number 11. Sometimes the best way to move forward was to pass the ball back so a teammate could carry it into space. I still work with clients in that spirit. We agree on what we want to achieve and take responsibility together for getting there.

— Elio Castellana, Founder of Eleven Marketing

Our Mission

We help companies and professionals make better decisions about where to invest in marketing, how to reach their customers, and how to turn visibility into business opportunities. We focus on three areas.

• Digital marketing and search visibility: we use SEO, GEO, and content strategy to help people find your business and help AI platforms understand and cite accurate information about it. Explore the Eleven Marketing GEO Method
• Business development: we help businesses identify promising markets and connect with potential clients and partners in Italy and internationally.
• Corporate training: we design practical training in sales, digital marketing, and web design around the skills your team needs.

How We Work

Elio leads a network of senior consultants with expertise in digital marketing, SEO and GEO, business development, web design, and training. We choose the right specialists for each project and work remotely or on-site with your team.

We agree on the objectives, who is responsible for each part of the work, and how we’ll measure progress. This gives you one point of contact for the strategy and the work that follows.

Our Values

• Enthusiasm. We bring curiosity and energy to each project and keep learning as tools and markets change.
• Loyalty. We follow through on the commitments we make to clients and partners.
• Transparency. We explain our decisions, share progress, and raise issues early.
• Dedication. We give each project the attention it needs and stay focused on the goals we agreed on.

Talk to Us About Your Project

Tell us what you want to achieve, whether that’s reaching new customers, entering a new market, or improving how your brand appears on Google and in AI answers.

Get in touch with Eleven Marketing