{"id":158,"date":"2026-07-20T10:36:38","date_gmt":"2026-07-20T10:36:38","guid":{"rendered":"https:\/\/11marketing.it\/staging-k7m5\/en\/?page_id=158"},"modified":"2026-11-10T12:47:23","modified_gmt":"2026-11-10T12:47:23","slug":"eleven-marketing-history-mission-and-values","status":"publish","type":"page","link":"https:\/\/11marketing.it\/en\/eleven-marketing-history-mission-and-values\/","title":{"rendered":"ELEVEN MARKETING: History, Mission and Values"},"content":{"rendered":"\n

A Rome-based agency for SEO, GEO, AI visibility, and business development.<\/strong><\/p>\n\n\n\n

Elio Castellana<\/a> founded Eleven Marketing in 2011<\/strong> to help businesses and professionals reach new customers and develop new markets. Our work began with marketing and business development. Today, it also includes search engine optimization (SEO), generative engine optimization (GEO), and AI visibility to help brands get found on Google and in AI-generated answers.<\/p>\n\n\n

\n
\"Elio<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Our Story<\/h2>\n\n\n\n

In 2002, I wrote my first marketing plan for Virtus Club, a fitness center: that project taught me how much easier it is for a business to explain what it offers once it knows who it wants to reach.<\/p>\n\n\n\n

Rugby taught me what it takes to work toward a goal as a team. I played on the right wing and wore number 11. Sometimes the best way to move forward was to pass the ball back so a teammate could carry it into space. I still work with clients in that spirit. We agree on what we want to achieve and take responsibility together for getting there.<\/p>\n\n\n\n

\u2014 Elio Castellana, Founder of Eleven Marketing<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

Our Mission<\/h3>\n\n\n\n

We help companies and professionals make better decisions about where to invest in marketing, how to reach their customers, and how to turn visibility into business opportunities. We focus on three areas.<\/p>\n\n\n\n