Are you a Professional Photographer?
ELEVEN MARKETING is the marketing agency which offers marketing consultancy for photographers.
What is the best way to promote a professional
In this article, we are going to speak about the most important steps to run an effective marketing campaign for Professional Photographers.
Create a Marketing Plan
The only way to outline an effective marketing strategy is to create a strong marketing plan.
How to create a marketing plan? In order to launch a correct marketing plan, you have to follow 5 tips:
1-Do you know your business?
Have you got a competitive advantage over your direct competitors? Are you aware of your “value proposition”?
Are you a:
- wedding photographer?
- Event photographer?
- Lifestyle photographer?
- Food photographer?
- Corporate photographer?
Choose your business specialization and become the best in it! Offering too many services is not always the best way to promote your identity and your business.
2-What is your target?
During this step you should list everyting about your ideal customers.
Who are your potential clients?
- Architects
- Wedding planners
- Fashion Companies
- Real estate Companies
- Event Agencies
You have to list every aspect of your potential clients: their wishes, their needs, their behaviour.
WHY DO THEY BUY YOUR PHOTOGRAPHY SERVICES?
Choose your target according to your specialization and begin to profile a database of entrepreneurs who could buy your services.
3-Analyze your competitors
You must analyze your competitors to understand better their marketing mix.
- Who are your main competitors?
- What are their services?
- What are their pricing policies?
- Are they offering additional services to support their core activities?
A good tool to analyze
yuor competitors is the “S.W.O.T. Analysis”
4-Marketing consultancy for photographers: what are your goals?
Your goals depend on your situation and ambitions:
- do you wont to penetrate new markets?
- Do you want to enhance new contacts?
- Do you want to make new clients?
- Do you want to promote new services?
- Do you want to close new partnerships?
5-Outline our Marketing Strategy
This step of the marketing consultancy for photographers deals with the Marketing Strategy to choose. During this
For istance, if you have a specialization in wedding photos, you should:
- promote your services to wedding planners,
- enhance your contacts between
enterpreneurs who manage wedding restaurants, wedding locations etc … - run your advertising
campaings in April, May, June, July.
In order to discover new business
A strategic partnership may speed up the growth of your business!
