Healthcare Marketing Strategies: for Healthcare and Pharmaceutical Companies.
ELEVEN MARKETING is the Marketing and Communication Agency expert in Marketing Services for Healthcare and Pharmaceutical Companies.
Our Agency collaborates with Health Centers, Pharmaceutical and Diagnostic Companies, Dentists, Doctors, Specialists in Hydrocolontherapy, Rehabilitation Associations, Psychologists – Psychotherapists, etc …
The Mission of Healthcare Marketing is to promote health to all, in particular to patients, by improving health information.
Healthcare Marketing Strategies: for an effective communication
An effective Healthcare Marketing strategy, in addition, to produce specific and measurable results, has also to get the real value:
- Improving access to treatment.
- Improving efficiency.
- Promoting the transmission of health information.
- Enhancing prevention and diagnosis.
- Encouraging care and rehabilitation.
Therefore, an effective Healthcare Marketing Strategy should have the following objectives:
- Improving the quality of health services provided.
- Customizing services.
- Searching innovation and new market.
In order to achieve these goals, it is necessary to study a Healthcare Marketing Plan aimed at creating strong relationships with customers (engagement) and improving customer loyalty (CRM).
The main medical marketing strategies are:
- Digital Healthcare Marketing: creating and positioning Web Site, Social Media Marketing for Business Pages.
- Healthcare Direct Marketing: direct marketing campaigns (for clients), public relations (for doctors or partners).
- Referral Marketing: word of mouth and recommendations from known people.
Healthcare Marketing Strategies: ELEVEN MARKETING collaborations in Healthcare Marketing
Below, we report the main collaborations ELEVEN MARKETING in Healthcare Marketing.
Private Nursing Home “Nostra Signora
- creating with SEO optimization of the new web site
- Creating a new web site www.poliambulatoriotalenti.it with SEO optimization.
- Direct Marketing Campaign to Doctors, Specialists, Nursing Homes, Clinics, Lab analysis.
- Events Planning ( conference) for
- Creation of SenesiaHC.com website.
- SenesiaHC.com website positioning.
- Realizing of the SenesiaHC institutional brochure.
- realizing of SenesiaHC business cards.
Marilab Healthcare Group (on behalf of our Partner Medusa Software – Healthcare Software House):
- Direct Marketing Campaigns to Pharmacies, aimed at implementing a medical reservation service.
- Customer information activities.
Bios Healthcare Group (on behalf of our Partner Medusa Software – Healthcare Software House):
- Direct Marketing Campaigns to Pharmacies aimed
at implementa medical reservation service.
- Customer information activities .
Collaboration with iVy Diagnostics for SEO – Web Marketing Service.