Google AdWords Express how it works. The new online advertising product

Start Advertising Online with AdWords Express

Google AdWords Express how it works: the new online advertising product

Google has launched AdWords Express: the new online advertising product.

Google AdWords Express is a simple advertising solution for small businesses. and is designed to run your campaign as simple as possible.

If you are the owner of a small/local business, you can promote your activity in an efficient and effective way, measuring your marketing campaign results through:

• Phone calls.
• Store visits.
• Website information requests.

Google AdWords Express how it works: benefits of Adwords Express

Let’s see some benefits of Google Adwords Express:

• You can easily set up it in 15 – 20 minutes.
• It’ is very clear and easy to manage.
• you can see you advertise on Google, Google Maps and partner sites.
• You can reach your client in every part of the world.
• You’ll pay only when a potential client clicks on your advertising.

Let’s see step by step how to set up your first Google ADS Express

1) LOG IN/SIGN UP ON YOUR GOOGLE ACCOUNT.

 

2) DESCRIBE YOUR BUSINESS:

• Describe your business: business name.
• Describe your site: site name.

 

3) START YOUR ADVERTISING (3 STEPS):

You can create your AD selecting one of these goals (you can choose one of these options):

• call your business.
• visit your store.
• take action on your website.

Important: you can choose one goal per campaign!

4) SELECT WHERE TO SHOW YOUR ADS:

Now you have to specify where your customers will be.

You can either specify an address (how many miles you want your customers to see your AD – for example, 5, 10, 15 miles from my address), or you can specify the cities, the region or the country that you want to target.

5) DEFINE YOUR PRODUCT OR SERVICE:

• select the language do you want to advertise it.
• Select the product/service are you going to promote.
• Specifies the service would you like to focus on.

6) CREATE YOUR ADS:

Typically an AD contains three main portions:

• Headline 1.
• Headline 2.
• Description (at the bottom).

Example:

Traditional Roman Cuisine Restaurant 338 2802359*
Typical Roman dishes in the center of Rome
Great roman dishes. If you want to eat the authentic roman kitchen you have to join us!

You can also see how your AD will appear both on Google search (your AD on desktop and on mobile) and on Google partner site.

7) ENTER YOUR PHONE:

(in this case, we have chosen the “phone call campaign”.)*

8) SET YOUR BADGET:

You have to specify the budget that you would like to spend.
In this area, you can choose the budget for your own AD campaign.

9) REVIEW YOUR SETTINGS:

Now you can see the setting that you have specified so far:

• your goal,
• your locations,
• your AD announcement,
• your budget.

10) LAST STEP: PAYMENT INFO:

You have to indicate your payment info.