Business Scouting Rome: what is?
Business Scouting is Eleven Marketing Consulting Service aimed at promoting business client through qualified appointments with potential partners and clients.
Thanks to Business Scouting Consulting, It is possible to start an excellent linking network, useful to enlarge your market.
Actually, Business Scouting is not only finding partner/clients interested in partnership/buying your service, but above all, it means to identify high revenue markets, according to your business “value proposition”.
Business Scouting Rome: phases
Starting Business Scouting is a complex work: we can divide Business Scouting into phases:
- Identifying potential targets by considering company sector, size, location;
- Analysing strong and weak points;
- Defining the business value proposition;
- Database fulfilling and outlining;
- Making new contacts trough Direct Marketing Instruments: expecially telemarketing, email marketing ;
- Taking appointments with potential client/partners ;
- Checking marketing and follow up.
Business Scouting Rome: Example
FIRST MONTH OF BUSINESS SCOUTING CONSULTING FOR TLC MULTINATIONAL ( period: 30 days, 1 consultant dedicated )
- Companies reached: 77
- Contacts: 217 (qualified and not)
DATABASE IN PROGRESS:
- Appointments fixed: 7
- Companies not interested: 3
- Appointments on request: 9
- People in charge reached: 8
- Emails sent to people in charge: 7
- Emails to send to people in charge: 5